The Project:

The Affinity Group led the development of a comprehensive Design Playbook for Choice Hotels International across the EMEA region, created to improved alignment and collaboration between Choice Hotels International’s Design, Operations, Development, and Legal teams, as well as franchisees. The Playbook ensures that franchisee agreements and project deliverables are fully aligned with Choice Hotels International’s brand standards and design requirements. Additionally, developed a robust construction CAPEX cost model to support the Development team in accurately forecasting and populating project costs at the earliest stages of assessing new hotel opportunities.