Geoff joined The Affinity Group, having previously founded Goodcase, his Hospitality, Workplace, and Retail consultancy. 
 
Geoff has a diverse background in hotel operations, brand development and procurement. His career has exposed him globally to multiple sectors, including Hospitality, Cruise, and Workplace. 
 
With over 20 years of experience delivering custom interiors for some of the world’s greatest travel brands, Geoff has worked on projects including The Park Hyatt Dubai, Armani Hotel Dubai, One Aldwych London, One & Only Maldives, and Four Seasons London. His sourcing, procurement, and project delivery expertise has also allowed him to work on Cruise projects with Holland America Line & Carnival Corporation and for Retail and Workplace interiors such as Hudson’s Bay, Just Eat Takeaway, and the Arison Maritime Center. 
 
Geoff’s broad experience and global network mean he’s ideally placed to spearhead our growth, understand the needs of our customers, and build the lasting relationships we look to establish as a company. 
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Geoff has a BSc in International Hospitality Management from the University of Surrey and a Masters degree from Vlerick Business School. He speaks English, Dutch and French.