We’re Affinity Group.

An independent, full-service property development management company, managing and delivering projects from concept to completion.

We maximize our client partners’ investments through deep experience in design, branding, and delivery.

Our headquarters are in Amsterdam, with offices
opening in Berlin, Vienna, Paris, Madrid and Milan soon.

Affinity brings together the people and processes your project needs.

We source and collaborate closely with the right consultants, contractors and suppliers to bring your brands and properties to life in the best ways.

After assessing the viability of your design proposal against your present and future business needs, we leverage our experience and relationships to optimize delivery.

We’re a joint venture with Crossroads Real Estate.

Since their inception in 2015, Crossroads have generated exposure to approximately €1 billion worth of European real estate assets across over sixty properties.

We offer multiple disciplines and services for your project needs.

We specialise in all aspects of project management and consulting across hospitality, retail and commercial sectors. Whatever the scale of project, we put technology and sustainability at the heart of all we do.

Inspiring, effective, sustainable use of spaces, with developments designed according to code and creativity.

Driving and safeguarding your commercial interests from start to finish. Applying robust and proactive controls from a clear baseline to deliver confidence in programme and project performance.

Setting up for success – building the right capabilities and execution plan to drive clear programme outcomes, providing independent advice to help make your business and investments a success.

Looking at the big picture, driving better overall outcomes, and providing assuredness your projects are on track and under control.

Environmental,
Social and Governance

Architecture

Cost Management

Programme Strategy
& Management

We offer multiple disciplines and services for your project needs.

We specialise in all aspects of project management and consulting across hospitality, retail and commercial sectors. Whatever the scale of project, we put technology and sustainability at the heart of all we do.

Our ESG evaluation framework helps guide your projects to deliver both sustainability and profitability.

Inspiring, effective, sustainable use of spaces, with developments designed according to code and creativity.

Driving and safeguarding your commercial interests from start to finish. Applying robust and proactive controls from a clear baseline to deliver confidence in programme and project performance.

Setting up for success – building the right capabilities and execution plan to drive clear programme outcomes, providing independent advice to help make your business and investments a success.

Looking at the big picture, driving better overall outcomes, and providing assuredness your projects are on track and under control.

Architecture

Inspiring, effective, sustainable use of spaces, with developments designed according to code and creativity.

Cost Management

Driving and safeguarding your commercial interests from start to finish. Applying robust and proactive controls from a clear baseline to deliver confidence in programme and project performance.

Programme Strategy & Management

Setting up for success – building the right capabilities and execution plan to drive clear programme outcomes, providing independent advice to help make your business and investments a success.

Looking at the big picture, driving better overall outcomes, and providing assuredness your projects are on track and under control.

We offer multiple disciplines and services for your project needs.

We specialise in all aspects of project management and consulting across hospitality, retail and commercial sectors. Whatever the scale of project, we put technology and sustainability at the heart of all we do.

We’re an official supporter of Justdiggit and their incredible initiatives around African rainwater harvesting, and literal regreening of the planet.
They’ve already brought over 300,000 hectares of dry land under regreening and facilitated the digging of over 200,000 water bunds: pits designed to efficiently harvest rainwater. You can see why the semi-circular bunds are also known as "earth smiles"!
Every Affinity Group project invoice includes a contribution of five bunds, which will help to regreen 620m2 of degraded land and capture 10,500 liters of water. That’s a lot of smiles for the planet in a lot of ways.

We offer multiple disciplines and services for your project needs.

Our ESG evaluation framework helps guide your projects to deliver both sustainability and profitability.

Inspiring, effective, sustainable use of spaces, with developments designed according to code and creativity.

Driving and safeguarding your commercial interests from start to finish. Applying robust and proactive controls from a clear baseline to deliver confidence in programme and project performance.

Setting up for success – building the right capabilities and execution plan to drive clear programme outcomes, providing independent advice to help make your business and investments a success.

Looking at the big picture, driving better overall outcomes, and providing assuredness your projects are on track and under control.

We put five pillars at the foundation of every project

A personal approach

Considered design

Progressive
Sustainability

Long-term
partnerships

Higher benchmarks

We'd love to talk.

Get in touch to discuss how we might collaborate on your next project.